Effective Date: September 2, 2025
At the FDNY Shop, we respect your privacy and are committed to protecting the personal information you share with us. This policy explains how we collect, use, and safeguard your information when you visit or make a purchase from fdnyshop.com.
Information We Collect
When you place an order, create an account, or fill out a form on our site, we collect information such as your name, billing and shipping addresses, payment details, email address, and phone number. If you sign up for newsletters or promotional updates, we also collect the contact information you provide.
Like most websites, we automatically gather certain details about your visit, including your browser type, device information, and the pages you view. We also use cookies and similar technologies to keep your shopping cart active, remember your preferences, and understand how visitors use our site.
How We Use Your Information
We use the information we collect to process and deliver your orders, manage your account, and communicate with you about purchases, returns, or customer service needs. If you’ve chosen to receive updates from us, we may also send newsletters, promotions, or announcements about new products. Additionally, information about browsing behavior enables us to enhance the design, performance, and overall shopping experience of our store.
We also retain order information as required for tax, accounting, and legal compliance.
Sharing of Information
Your information is never sold or rented to third parties. It is only shared with trusted service providers who help us operate our store. This includes payment processors such as Stripe and PayPal, shipping and fulfillment partners such as ShipStation, USPS, UPS, and FedEx, and inventory management through Shopventory. We also work with Mailchimp to manage email subscriptions, and with Google Analytics and Google Tag Manager to understand site traffic and performance. Our website is securely hosted by DreamHost. These partners are only permitted to use your information to perform services on our behalf.
Cookies and Tracking
Cookies are used to enhance your shopping experience, such as keeping items in your cart while you browse. They also help us understand how visitors use our website, allowing us to make improvements. You can disable cookies through your browser settings; however, some features of our site may not function properly if cookies are blocked.
Data Retention and Security
We maintain order records for a minimum of seven years to fulfill our legal and tax obligations. Information related to newsletters and contact forms is kept until you unsubscribe or request removal. Analytics data may be stored by our third-party providers for reporting purposes.
We take security seriously and use SSL encryption and other safeguards to protect your personal information. While we make every effort to keep your data secure, no method of online transmission is completely risk-free.
Your Rights and Choices
You may unsubscribe from promotional emails at any time using the link provided in those messages. You may also contact us to request a copy of the information we hold about you, or to have your information corrected or deleted, subject to applicable laws.
Children’s Privacy
Our site is intended for general audiences and is not directed toward children under the age of 13. We do not knowingly collect personal information from children.
Changes to This Policy
We reserve the right to update this Privacy Policy from time to time. Any updates will be posted on this page with a revised effective date.
Contact Us
If you have any questions about our Privacy Policy or how we handle your information, please reach out to us:
FDNY Shop / FireZone
61 West 48th Street
New York, NY 10020
Support: 212-698-4541
Store: 212-698-4529
E-mail: store@fdnyfirezone.org
